Post by account_disabled on Dec 4, 2023 23:14:37 GMT -5
The market research phase, it is time to begin the strategy within the marketing process. Receive the free PDF! The time has come to define what to do or how to put into practice the information obtained in the previous points. To do this, you need to start a strategy to establish the product or service involved in the process in the market . The strategies are: Segmentation : The market segments to be served must be chosen and focused on those with the greatest potential, based on the data collected in the previous processes; Differentiation : In this section, we think about the characteristics.
That will distinguish the product or service, be they Phone Number List the price, its presentation or other characteristics that make it striking; Positioning : Here you have to determine how what you are offering to people will become a reference, advertising being a key factor at this point; Emphasis and flexibility : How far your company is willing to go, that is, what will be considered executable and what will not, according to your capacity. Tactic selection Here we will determine with what actions the strategies will be carried out. Keep in mind that this is not a fixed number.
The number of actions may vary according to the objective, and of course, the budget available for their execution. At this point in the marketing process, Kotler mentions the 4p's (Product, Place, Price and Promotion). The expenses that will be involved in implementing the tactics are also defined. Finally, they must be scheduled in a schedule of activities. Application The time has come to get to work. All the tactics and strategies thought out in the previous steps arrive here as a transcendental part of the marketing process, since it is here that we will know how well the previous steps were carried out.
That will distinguish the product or service, be they Phone Number List the price, its presentation or other characteristics that make it striking; Positioning : Here you have to determine how what you are offering to people will become a reference, advertising being a key factor at this point; Emphasis and flexibility : How far your company is willing to go, that is, what will be considered executable and what will not, according to your capacity. Tactic selection Here we will determine with what actions the strategies will be carried out. Keep in mind that this is not a fixed number.
The number of actions may vary according to the objective, and of course, the budget available for their execution. At this point in the marketing process, Kotler mentions the 4p's (Product, Place, Price and Promotion). The expenses that will be involved in implementing the tactics are also defined. Finally, they must be scheduled in a schedule of activities. Application The time has come to get to work. All the tactics and strategies thought out in the previous steps arrive here as a transcendental part of the marketing process, since it is here that we will know how well the previous steps were carried out.